Wellness Brand Achieves 168% Growth in Monthly Organic Click
Wellness Brand E-commerce SEO Success Story
From 58 to 757 Keywords in Top 3
This client offers premium at-home waxing kits and products designed to make professional-quality hair removal accessible to everyone. Operating in the competitive beauty and personal care market, they needed to establish strong organic presence to reduce dependency on paid advertising.
The Challenge: Breaking Through in a Competitive Market
Despite having innovative products and growing brand recognition, the client faced significant challenges in organic search:
- Limited visibility for high-commercial-intent keywords in a competitive space
- Established competitors with strong domain authority dominated search results
- Technical SEO issues hampering search performance
- Content that wasn’t fully optimized for search intent or semantic relevance
- Need for a stronger backlink profile to boost domain authority
The Goal: Make Organic Search A Viable Customer Acquisition
The client already had a successful product line in the at-home waxing space but was heavily dependent on paid advertising. With rising ad costs and fierce competition, they needed to diversify their customer acquisition channels.
Given the well-established players in the beauty industry, the client needed a comprehensive SEO strategy to compete with bigger brands that had been investing in content and backlinks for years.
The client’s main challenge was that despite having superior products, they weren’t ranking for key commercial terms that drove most of their conversions when using paid ads. Therefore, capturing these high-intent keywords through organic search became the primary objective.
The Solution: Design a Holistic Campaign Leveraging Multiple Strategies
Authority Magnet implemented a comprehensive, multi-faceted approach to transform the client’s organic search presence:
1. Technical SEO Foundation
- Conducted thorough technical audit using Ahrefs to identify critical issues
- Fixed 100+ technical SEO errors including 404 pages, broken links, and orphaned pages
- Eliminated double slash URL issues affecting crawlability
- Implemented proper rich snippets and structured data to enhance product visibility
- Ensured mobile responsiveness and optimal page loading speed
2. Blog Content Optimization
- Performed semantic content analysis on 99 blog posts to identify optimization opportunities
- Rewrote SEO titles and meta descriptions to improve click-through rates
- Enhanced H1 tags to target specific keyword variations with higher commercial intent
- Implemented semantic-rich content addressing primary customer questions about waxing techniques
- Improved content structure and readability based on comprehensive content guidelines
- Created strategic internal linking between related articles to build topical authority
3. Product Page Enhancement
- Fully optimized 9 product pages including the main waxing kit, hard wax beads, wax warmer, and accessories
- Strategically incorporated target keywords like “home waxing kit,” “hard wax beads,” and “brazilian wax kit”
- Added conversion-focused content sections with semantic relevance to target keywords
- Updated product descriptions to highlight unique benefits while maintaining keyword relevance
- Implemented proper schema markup for enhanced SERP visibility
4. Strategic Link Building
- Executed blogger outreach campaigns to secure contextual backlinks from relevant beauty and personal care websites
- Built 44 high-quality backlinks from domains with verified traffic and domain authority
- Distributed press release featuring the brand’s achievements and unique selling propositions
- Published guest posts on niche-relevant sites to increase topical authority
- Created diverse anchor text profile to maintain natural link patterns
The Result: 168% Increase in Monthly Organic Clicks
As a result of our campaign, the client witnessed a huge increase in organic traffic. They went from around 6,000 monthly visitors to over 16,100 monthly visitors in just 6 months.
The best part about this traffic explosion is that most of it comes through their product pages and informational content that they created around their targeted terms.
While they went from about 58 keywords in top 3 positions to over 750 top 3 rankings for some of their most targeted terms, the biggest win comes from establishing their product pages as authorities in the at-home waxing space.
Campaign Data:
- Total Links Built: 54
- Blogs Optimized: 99
- Product Pages Enhanced: 9
- Keywords In Top-3: 757 (from 58)
- Keywords In Top-20: 2,100 (from 950)
- Average Monthly Traffic: 16,100 (from 6,000)
- Monthly Impressions: 1.18M (from 310K)
- Campaign Duration: 6 Months
Fully Managed Custom Link Building Campaigns That Move The Needle
Completely done-for-you service to strategize and run blogger outreach campaigns that earn you high quality backlinks.
Ready to dominate your SERPs? Let us show you how
Authority Magnet is the no-nonsense link building agency that takes a holistic approach towards building high quality backlinks for your website from some of the internet’s highest traffic websites as well as the top websites in your niche that Google loves. Book a strategy call with us, and let our experts guide you through the process, answer all your questions and put you on a path of success.